Marketing

Gullo presents the basics of marketing and offers an outline of how an intelligently operated casino might best organize its marketing plan. Covers such diverse topics as the Marketing Mix, Hotel Sales (including in-house and citywide conventions, tour and travel groups) and Room Reservations. The section on junkets is one of the biggest in the book, focusing on topics such as regular junkets, up-and-back junkets, the junket evaluation process, master player and group player analysis, monthly...

Friedman is legendary in Las Vegas gaming circles, having managed two very successful neighborhood Strip casinos (Castaways and Silver Slipper), turning them into hot spots for locals and visitors alike and attracting a full house nightly. Now he's turned his expertise to the (until now) intangible aspect of profits by tearing apart the actual physical design of casinos, uncovering why this sometimes neglected aspect can be very costly to ownership. Beginning with the 1930s and ending with the...

Marketing for Hospitality and Tourism, 7th Edition is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of...

Thirteen chapters of original casino marketing material cover: Introduction to Casino Marketing Topics, Introduction to Casino Promotion: Premium & General Market Tactics, Introduction to Slot Clubs, Introduction to Database Marketing, Match-Play Offers, Promotional Chips, & Vouchers, Dead Chip Programs, Discounting Player Losses, Structuring a Discount Program, Assessing Deal-Making Policies & Practices, Casino Hosting & Credit Procedures, Repeater Market Promotions, Understanding the...

Sin City. Bright lights, high stakes, and no sleep. Home to some of the world's grandest, flashiest, and most lucrative casino resorts, Las Vegas, with its multitude of attractions, draws some forty million tourists from around the world every year. But Vegas hasn't always been booming at the level it is today. This newest influx is largely a result of three competing business moguls. Meet Kirk Kerkorian, Steve Wynn, and Dr. Gary Loveman, men who couldn't be more different from one another,...